Whether you are a contractor or own another type of business, what you put on your lawn signs matters. The right sign can be a way to attract new customers to your business. Here are some tips to help ensure that your sign strikes the right note with potential customers.
Keep Your Message Simple
Your lawn signs will only be viewed for a few seconds before potential customers keep moving. It is because of this that you need to keep your message short and simple. Only include information that is important and memorable. Remember, this could be your only opportunity to make a connection with each person.
One possible method of keeping your message simple is using symbols. For instance, instead of putting your address on the sign, use arrows to point to the direction of your business if it is nearby.
Choose Bold Colors
Common colors can cause your sign to blend into its surroundings. However, if you make bold choices in color, you have a better chance of your sign attracting the attention of potential customers. For instance, instead of opting for a sign with a green background, choose yellow or red instead. Both colors will stand out on most lawns and be noticeable to passersby.
You should also consider using contrasting colors. By using different color combinations, you can quickly grab the attention of passersby and also get your message to them. There are many possible combinations from which you can choose, including black and yellow, or red and yellow.
Select the Right Font
Another important aspect of your sign is the font that is used. Try to stick to using one font that is simple and easy-to-read. Sans serif is a good choice for most signs. In addition to the type, you need to choose the right size. A sign that has large lettering is easier to read for people passing by. It also draws attention to the sign.
Consider using bold face type to help improve readability of your signs. Avoid italics because they can be difficult to read at a distance.
There are many other ways you can make your lawn signs stand out. Work with a professional printing service, like Digital Shootout Printing & Signs, to find out what has and has not worked in the past. A professional printing service can help you design a sign that not only meets your needs and attracts customers, but fits within your company's budget.Share