If you have chosen to try direct mailing postcards to potential customers as part of your advertising campaign, you are going to be investing a significant amount of money in glossy, printed paper and postage. As a result, you will want your advertising campaign to be as successful as possible in order to ensure that you spent your money on the right form of advertising. Here are some tips for making sure that your postcard advertising campaign is successful.

1. Keep It Simple

Remember that sending out postcards is not designed to get people to actually make it to the end and purchase your product. Sending out postcards is designed to make sure that people know what your product is and know how to get in touch with your company to find out more about it in order to determine if they want to buy it. Postcards are used to generate leads. As a result, you simply need to pique your customers' interest. Sending out a picture of your product, if your product is self-explanatory, with your company's name will be effective, especially if you are sending it to many people that could potentially use your product. If your product is not self-explanatory, you need a short message that says what problem your product can solve. 

For example, if your product is data collection software that helps companies figure out who their customers are and what they need, you can simply put on your postcard "Need to get to know your customers? We can help!" This is a short phrase that gets your message across clearly.

2. Have Multiple Ways to Contact You

Put down every single way that your company can be contacted. Include all of your social media URLs and tags, a customer service email address, a phone number, and a physical address. This will reduce the chances that a customer will be deterred because he or she is not able to contact you in his or her favorite method and will not actually follow up on the postcard. Put all of the contact information on the side with the mailing address so that you can reserve the front of the postcard for bright colors.

3. Make the Front Pop

Finally, use bright colors and consider using textured surfaces or glitter to help your postcard stand out from all of the other mail that your potential customer is receiving. This will help you ensure that customers actually pay attention to your postcard.

For more information, talk to a company that specializes in printing, such as paper by Total Reproductions Inc.