There is a certain level of charm that goes along with collecting honey from your own hives and then sharing that honey with customers who adore your fresh produce. However, as any successful small honey business owner will tell you, there is a lot more that goes into selling honey than all the romantic ideas of showing off the golden goo and people automatically wanting to buy it. The truth is, beekeeping and honey collecting have gotten so common that marketing local honey takes a little work. One level of proper marketing for honey is making sure you have the best labeling products.
1. Make sure your labels have the location source shown.
People who buy locally sourced honey oftentimes want to know where specifically in the region the product came from. The sourcing location of honey can have a lot to do with the flavor notes that are included as well as the health advantages of the product, as you probably already know. Therefore, it is important that you include this bit of information on your honey container labels. The location information does not have to be a large thing on the label; just a small line of text somewhere inconspicuous will work. Just make sure you do include it somewhere on the label so customers who are looking for this information can find it.
2. Make sure your labels are small enough to give customers a look at the honey.
When a customer peers at a jar of your honey, they will want to see the purity of the honey product. Therefore, you have to make sure the labels you are using on your honey containers are not so large that they cover your entire product package. Some honey producers order massive labels that wrap completely around the container, which can actually hinder how well the honey sells because customers cannot get a good look at the product.
3. Make sure your labels have a more natural appearance.
Honey is one of nature's finest products, and a lot of people who buy local honey do so because they love natural products that are more organic in nature. Picking a label that completely contrasts the idea of "natural" can send the wrong impression about your product. Steer clear of brightly colored imagery and contemporary fonts. Instead, go with more basic color choices, imagery, and text to properly reflect the natural appeal of the product inside the package.Share